Etisalat Group launched a mobile phone-based commerce service through subsidiary Etisalat Moov that will give much of Togo’s population access to banking for the very first time.
“This launch represents the latest chapter in our work to push the boundaries of mobile communications by bringing banking to the unbanked in many of our global markets,” said Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group. “For any market in the world, the combination of services we are providing would be exciting; when set in the African context, the implications are especially profound.
“Expansion of our mobile commerce service to Togo is continuation of our journey to provide market-relevant, transformational mobile financial services across our global markets,” he said.
Togo’s first mobile commerce service, known as Flous, which means “money” in several languages, enables customers to use their mobile phones as digital wallets. With Flous, customers can pay for bills, goods and services; transfer money with friends and family; withdraw and deposit cash; top-up mobile phones and manage bank accounts. The service is offered in partnership with Banque Atlantique.