TV2, the first private channel in Togo created 10 years ago by Pitang Tchalla, former communications minister at the time of President Gnassingbé Eyadema, celebrated its 10th anniversary on Wednesday.
Sweet success for an air station that began in cramped studios nestled on the top floor of « Hotel du 2 février », the roof held the transmitter one floor above.
Since then the channel has become more professional and covers nearly 70% of the territory.
"It was not easy at first to move in a country where speech is not free, but today we welcome the efforts of President Faure, there is freedom of speech, which allows us to move forward," rejoiced Ouro Bang'na Youwessodjo, director of TV2.
"La deuxième," as it is called in Togo, now competing for a decade, the country has witnessed a rise of many stations more or less professional.
"It does not scare us, rather it is challenging," explains Ouro Bang'na Youwessodjo, who promises more "hooking" programs of better quality for the months ahead.
Still, the private channels in Togo face the narrowness of the advertising market and distribution of satellite programs.
TV2 employs a staff of around fifty, including journalists, technicians and sales personnel.